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Title page 1
Contents 4
Acknowledgments 5
Foreword 7
Introduction 10
Methodology 12
Behavioral Science and Public Health 15
Three Models of Incorporating Behavioral Science in Public Health 24
MODEL 1: Countries with Units Embedded in MOHs 28
AUSTRALIA 30
Background and Overview 31
National Government Behavioral Insights Units 32
Subnational Government Behavioral Insights Units 36
BRUNEI DARUSSALAM 41
Background and Overview 42
National Government Behavioral Insights Unit 43
CANADA 45
Background and Overview 46
National Government Behavioral Insights Units 47
Subnational Government Behavioral Insights Units 52
FINLAND 56
Background and Overview 57
National Government Behavioral Insights Unit 58
IRELAND 61
Background and Overview 62
National Government Behavioral Insights Unit 63
MALAYSIA 66
Background and Overview 67
National Government Behavioral Insights Unit 68
NETHERLANDS 72
Background and Overview 73
National Government Behavioral Insights Units 74
Subnational Government Behavioral Insights Units 78
THE KINGDOM OF SAUDI ARABIA 82
Background and Overview 83
National Government Behavioral Insights Unit 84
SINGAPORE 88
Background and Overview 89
National Government Behavioral Insights Unit 90
SLOVAK REPUBLIC 93
Background and Overview 94
National Government Behavioral Insights Unit 95
UNITED KINGDOM 98
Background and Overview 99
National Government Behavioral Insights Units 100
England 100
Northern Ireland 105
Scotland 106
Wales 107
UNITED STATES 109
Background and Overview 110
National Government Behavioral Insights Unit 111
MODEL 2: Countries with Units Outside MOHs 121
ARGENTINA 123
Background and Overview 124
National Government Behavioral Insights Unit 125
BRAZIL 128
Background and Overview 129
Subnational Government Behavioral Insights Units 130
CHILE 134
Background and Overview 135
National Government Behavioral Insights Unit 136
FRANCE 139
Background and Overview 140
National Government Behavioral Insights Unit 141
INDIA 144
Background and Overview 145
National Government Behavioal Insights Unit 146
JAPAN 150
Background and Overview 151
Subnational Government Behavioral Insights Units 152
SOUTH AFRICA 159
Background and Overview 160
Subnational Government Behavioral Insights Unit 161
MODEL 3: Countries Where Behaviorally Informed Work in Health Is Conducted with Third-Party Support 164
URUGUAY 164
QATAR 165
ETHIOPIA 165
MEXICO 165
References 167
APPENDIX A: Frameworks 173
Tables 25
Table 1. Country and Model Mapping 25
Figures 19
Figure 1. Health Area Focus reported by surveyed BIUs 19
Figure 2. The initiation of behavioral science units profiled in this report 27
Maps 26
Map 1. BIUs profiled in this report 26
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