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목차 1

한복에 대한 인식과 추구혜택이 한복 구매행동에 미치는 영향 = The influence of perception and benefits sought from hanbok on purchasing behavior / 서서영 ; 이정순 1

Abstract 1

I. 서론 1

II. 이론적 배경 2

1. 한복에 대한 인식 2

2. 한복 추구혜택 3

3. 한복 구매행동 3

III. 연구방법 4

1. 연구문제 4

2. 측정도구 4

3. 자료수집과 분석 방법 5

4. 표본 특성 5

IV. 연구결과 6

1. 한복에 대한 인식과 한복 추구혜택의 차원 6

2. 한복에 대한 인식이 한복 구매행동에 미치는 영향 7

3. 한복 추구혜택이 구매행동에 미치는 영향 9

V. 결론 11

저자의 기여 12

저자 정보 12

References 12

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
조반(趙胖) 부인의 복식과 직물 문양 고증 및 3D 재현 연구 = Historical study and 3D visualization of Mrs. Jo Ban's clothing and textile patterns 강서영, 이연규, 김정민 p. 193-210

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대중음악 장르에 따른 국내 대중음악 페스티벌 패션의 특성과 음악과의 연관성 = Characteristics of Korean popular music festival fashions according to popular music genres and their relevance to music : focusing on the years 2019, 2022, and 2023 : 2019, 2022, 2023년도를 중심으로 이혜원 p. 211-232

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대규모 인체치수조사 사업에서 3차원 측정치와 직접측정치의 차이 분석 = A comprehensive analysis of 3D body scanning vs. manual measurements in a large-scale anthropometric survey : insights from the 8th Size Korea Project : 제8차 사이즈코리아 사업을 중심으로 박선미 p. 233-253

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챗봇의 서비스 회복을 위한 정중한 사과와 유머러스한 사과의 효과 비교 = Comparing the effects of courteous vs. humorous apologies for chatbot service recovery 서민정 p. 254-268

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한복에 대한 인식과 추구혜택이 한복 구매행동에 미치는 영향 = The influence of perception and benefits sought from hanbok on purchasing behavior 서서영, 이정순 p. 269-281

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가상 인플루언서의 특성과 소비자 태도가 패션 제품 구매의도에 미치는 영향 = The effect of the characteristics of virtual influencers and consumer attitudes on the purchase intention of apparel products 가단, 김윤정, 오경화 p. 282-299

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밤껍질 추출물에 의한 면직물 기능성 가공 시 초음파 보조처리의 영향 = Effect of ultrasound treatment on finishing of cotton fabrics using chestnut shell extract 홍경화 p. 300-311

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TPU 소재를 이용한 3D 프린팅 로봇 손의 제어기 설계에 관한 연구 = A study on the controller design of 3D printed robot hand using TPU material 최영림, 박예은, 김종욱, 이선희 p. 312-327

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How do international students idealize beauty standards? A study of Vietnamese students living in Korea Woo Bin Kim, Ha Kyung Lee, Yeonghoon Kang p. 328-349

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사이즈 추천 서비스의 지속사용의도에 관한 연구 = A study on the continuance intention of size recommendation services : focusing on the application of expectation-confirmation model and the moderating effect of familiarity : 기대일치모형의 적용과 친숙성의 조절효과를 중심으로 서상우 p. 350-366

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What do consumers expect and gain from the sharing economy? A systematic literature review (2016-2021) on the antecedents and outcomes Jeesoo Kim, Soyeong Lee, Zhenghao Tong, Hongjoo Woo p. 367-381

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근대 민간 혼례 큰머리 양식의 궁중 양식 수용과 변용 = The adaptation and transformation of the royal style “Keunmeori”, grand headdress in modern civil wedding : focusing on Goegye : 괴계를 중심으로 오선희 p. 382-396

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참고문헌 (30건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Cho, S. M. (2022, September 12). 낡은 전통? “한복은 힙하다”… ‘블랙핑크’ 한복 디자이너를 만나다 [Old tradition? “Hanbok is hip”... Blackpink meets Hanbok designer]. The Segye Times. https://www.segye.com/newsView/20220910512576?OutUrl=naver 미소장
2 Cho, W.-H., & Kim, M. (2010). Research on consumer recognition of Korean traditional costume, Hanbok. Journal of the Korean Society of Costume, 60(2), 130–143. 미소장
3 Choi, E.-Y. (1999). A study of the effective factors on the consumer`s adoption of casual Hanbok: Focused on the perceived risk and product expressive self-image. Journal of the Korean Society of Costume, 42, 43–58. 미소장
4 Choi, I.-R., & Hong, K.-H. (2009). A study on male and female college students' view of Hanbok. 생활문화연구 [Journal of Research on Life Culture], 23(2), 61–74. 미소장
5 Choi, Y. M., & Cho, H. S. (1989). 한복의 구매행동 및 구매요인에 관한 분석연구: 서울시내에 거주하는 주부를 중심으로 [An analysis study on the purchase behavior and factors of Hanbok: Focusing on housewives in Seoul city]. Journal of the Korean Society of Costume, 13, 135–150. 미소장
6 Han, H. J., & Kim, M. S. (2014). Pursued images and color preferences as determined by mountain gear benefits sought. Journal of Korean Society of Design Culture, 20(3), 667–682. 미소장
7 Hwang, J.-S. (2010). The effects of fashion innovativeness and national identity on Korean image clothing preferences. Journal of the Korea Fashion & Costume Design Association, 12(3), 17–31. 미소장
8 Hwang, J.-S., & Ha, J. (2010). The effects of Korean image benefits sought on Korean image associations and clothing preferences. Journal of Korean Traditional Costume, 13(3), 77–93. 미소장
9 Jang, Y. J. (2020, November 27). 아이돌의 한복 “전 세계적으로 가장 힙한 문화” [Idol's Hanbok “Hipest culture in the world”]. Aju Business Daily. https://www.ajunews.com/view/20201126105055082 미소장
10 Jeong, H., & Lee, E. (2018). A case study on the new paradigm of Hanbok since 2010. Journal of Korean Traditional Cos-tume, 21(4), 97–108. https://doi.org/10.16885/jktc.2018.12.21.4.97 미소장
11 Jeong, I. H., Choi, S. H., & Kang, S. C. (1997). The consciousness of Korean urban women for wearing Han-Bok, the Korean traditional dress: In the areas of Seoul, Taejeon and Pusan. Journal of the Korean Society of Costume, 35, 253–264. 미소장
12 Joo, D. (2017). Individual practice of tradition and the maintenance of traditionality through the medium of Hanbok: A case study of a Hanbok club. Korean Journal of Folks, 41, 199–230. https://doi.org/10.35638/kjfs..41.201712.008 미소장
13 Kang, Y.-R., Kim, M. Y., Kim, M.-J., Kim, H.-Y., Jeon, H. S., & Yoo, H. (2023). Hanbok Report 2021. Korea Craft & Design Foundation. https://www.kcdf.or.kr/brd/board/334/L/menu/256?brdType=R&bbIdx=7107 미소장
14 Kim, J. H. (2012). A study of traditional Hnbok exploration of the consumer information and purchase consciousness through internet community [Unpublished master's thesis]. Sungshin Women's University. 미소장
15 Kim, S. A. (2022). The influence of consumer's involvement and arousal seeking tendency on preference of Hanbok and purchasing behavior of Hanbok. Journal of the Korean So-ciety of Clothing and Textiles, 46(2), 349–366. https://doi.org/10.5850/JKSCT.2022.46.2.349 미소장
16 Ko, S.-H., Hwang, B.-H., & Rhee, Y.-S. (2020). Effects of Hanbok experience on consumer recognition and consumer behavior towards Hanbok. Journal of Korea Design Forum, 25(2), 59–68. https://doi.org/10.21326/ksdt.2020.25.2.006 미소장
17 Koo, M.-J. (2000). A study on the evaluative criteria and brand image through the benefit segmentation of consumers of jeans [Unpublished master's thesis]. Yonsei University. 미소장
18 Kweon, S. A., Choi, J. M., & Lee, E. K. (1998). A study on the actual state of wearing Korean traditional clothes and purchasing factor. Korean Journal of Human Ecology, 7(1), 129–138. 미소장
19 Lee, E. H. (2018). A qualitative research about the Hanbok rental experience of millennial generation [Unpublished master's thesis]. Sungkyunkwan University. 미소장
20 Lee, H. K. (2018, October 26). “전통한복 규정 필요” vs “개량한복 다양성도 존중해야” 충돌 [Conflict between “Requiring regulations on traditional Korean clothes” and “Respec-ting diversity in modernized hanbok”]. Nesspim. https://www.newspim.com/news/view/20181025000524 미소장
21 Lee, H.-N., & Han, S.-H. (2006). A study on the difference between Korean and Japanese college student's recognition of their traditional costume. Journal of the Korean Society of Clothing and Textiles, 30(4), 623~632. 미소장
22 Lee, J.-W., & Rha, S.-I. (2001). A study of consumer's value and clothing purchasing behavior on the modernized Hanbok. Journal of the Korean Society of Costume, 51(8), 13–24. 미소장
23 Lee, M.-S., & Suh, S.-Y. (2011). A study on knitwear image preference and purchasing behaviors by benefit sought in clothing of male university students. Journal of the Korea Fashion & Costume Design Association, 13(4), 51–67. 미소장
24 Lim, Y. J., & Ryou, E. J. (2001). A study of the effective factors on the purchase intention of Saenghwal-Hanbok: Focused on the clothing image, benefit sought and perceived risk. Journal of the Korean Home Economics Association, 39(6), 123–133. 미소장
25 Peter, J. P., & Olson, J. C. (1987). Consumer Behavior. Irwin. 미소장
26 Shim, J. (2017). A study on the rental Hanbok: Focusing on the market and consumer changes between 2006 and 2016. The Research Journal of the Costume Culture, 25(3), 405–418. https://doi.org/10.29049/rjcc.2017.25.3.405 미소장
27 Shim, J.-Y., & Kim, Y.-S. (2003). Casual Hanbok's image according to wearing situation and purchasing intention. Journal of the Korean Society of Costume, 53(3), 155–163. 미소장
28 Shin, Y. L. (2021, April 20). ‘한복교복’ 도입 원하는 중·고등학교 25개교 공모...다양한 찬반 의견 등장 [25 middle and high schools that want to introduce “Hanbok school uniform” are public contest...Various pros and cons appear]. CIVICNEWS. http://www.civicnews.com/news/articleView.html?idxno=31508 미소장
29 Yim, H. W. (2015, September 25). 2030 “한복은 멋진 나들이 옷”…SNS 열기 타고 한복산업 기지개 [2030 “Hanbok is a great outing clothes”...The Hanbok industry expands on social media fever]. Hankyung. https://www.hankyung.com/news/article/2015092592441 미소장
30 You, H. S., & Jung, M. Y. (2013). A study on the factors that influence consumers when purchasing or renting Hanbok. Journal of the Korea Academia-Industrial cooperation So-ciety, 14(1), 74–79. https://doi.org/10.5762/KAIS.2013.14.1.74 미소장