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Title page
Contents
SUMMARY 5
1. INTRODUCTION TO THE SEVEN SEGMENTS 7
2. PUBLIC ATTITUDES AND VALUES ABOUT TRANSPORT 11
TRANSPORT ISN'T WORKING, FOR SOME MORE THAN OTHERS 11
PEOPLE DON'T FEEL ABLE TO CHANGE THE TRANSPORT SYSTEM, AND WESTMINSTER ISN'T TRUSTED TO FIX IT 13
CARS ARE SEEN AS ESSENTIAL TO TODAY'S TRANSPORT SYSTEM, BUT PUBLIC TRANSPORT IS VALUED MORE HIGHLY 14
PEOPLE ARE OPEN TO CHANGING HOW THEY TRAVEL 17
HIGH QUALITY LOCAL PUBLIC TRANSPORT IS VALUED BY EVERYONE 20
3. CONCLUSIONS AND RECOMMENDATIONS 25
POLICY RECOMMENDATIONS 26
REFERENCES 28
TABLE 1.1. SUMMARY OF TRAVEL CHARACTERISTICS OF THE SEVEN BRITISH SEGMENTS 9
TABLE 2.1. PUBLIC TRANSPORT IS MORE LIKELY TO BE CONSIDERED A NECESSITY THAN A CAR, REGARDLESS OF WHETHER YOU OWN ONE 17
TABLE 2.2. GREEN SPACES, PUBLIC TRANSPORT AND ACCESSIBLE STREETS ARE ALL MORE IMPORTANT TO A LOCAL AREA THAN CONVENIENT PARKING SPACES 19
TABLE 2.3. THERE IS SIGNIFICANT AGREEMENT ACROSS THE SEGMENTS ON THE NEED TO REDUCE PUBLIC TRANSPORT COSTS AND BETTER MAINTAIN BRITISH ROADS 23
FIGURE 1.1. INTRODUCING THE SEVEN BRITISH SEGMENTS 8
FIGURE 2.1. THE COST OF TRANSPORT IS A SIGNIFICANT WORRY FOR A WIDE RANGE OF GROUPS 11
FIGURE 2.2. THE PUBLIC FEEL MANY GROUPS GET A BAD DEAL FROM THE CURRENT TRANSPORT SYSTEM, INCLUDING THOSE ON LOW INCOMES OR LIVING... 12
FIGURE 2.3. OVER A THIRD OF PEOPLE BELIEVE THEY HAVE 'NO SAY AT ALL' IN TRANSPORT DECISIONS THAT AFFECT THEM - THIS IS EVEN HIGHER FOR THOSE... 13
FIGURE 2.4. THE LABOUR PARTY IS THE MOST TRUSTED ON A RANGE OF TRANSPORT ISSUES BUT 'NEITHER' AND 'DON'T KNOW' PERFORM BETTER THAN BOTH... 14
FIGURE 2.5. THOSE LIVING IN RURAL AREAS ARE FAR MORE LIKELY TO BELIEVE YOU NEED TO OWN A CAR TO LIVE A FULL LIFE THAN THOSE IN URBAN AREAS,... 15
FIGURE 2.6. THE HARMS CAUSED BY CARS ARE MORE ACCEPTED THAN SMOKING OR LOUD MUSIC, WITH THIS AFFECT VARYING BY SEGMENT, CAR OWNERSHIP... 16
FIGURE 2.7. PEOPLE WOULD BE MOST LIKELY TO CHANGE THE JOURNEYS THEY MAKE BY CAR TO GREEN SPACES AND SOCIALISING 18
FIGURE 2.8. FREEDOM IS A CORE VALUE AND PEOPLE SUPPORT THE CONCEPT HOWEVER YOU USE IT 20
FIGURE 2.9. PEOPLE SEE INVESTMENT IN PUBLIC TRANSPORT AS A MORE EFFECTIVE WAY TO REDUCE TRANSPORT COSTS THAN FREEZING FUEL DUTY 21
FIGURE 2.10. THE MOST SUPPORTED ENVIRONMENTAL POLICIES ARE LINKED TO NEW TECHNOLOGIES AND PROVIDING ALTERNATIVES TO CAR TRAVEL 22
FIGURE 2.11. THERE IS BROAD SUPPORT FOR A RANGE OF ENVIRONMENTAL POLICIES, BUT MANY ALSO WANT TO SEE DRIVING MADE MORE AFFORDABLE... 24
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