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Title page 1

Contents 2

Executive summary 4

Introduction 4

Key insights 4

Key findings 5

AI adoption 5

Barriers to AI adoption 6

Impact of AI 7

Perceptions of trust and safety in AI 7

Introduction 8

Background 8

Research objectives 8

Methodology 9

Survey 9

Qualitative interviews 10

AI adoption 11

Understanding of Artificial Intelligence 11

Use of AI 12

Decision-making surrounding AI deployment 13

AI adoption as inevitable 14

AI technologies 15

Types of AI technologies currently being used 16

Timescales for adoption 18

Use cases for AI 20

Percentage of staff using AI 21

Expected changes to the workforce by 2030 24

Business areas using AI 24

Frequency of use 25

Human input or oversight 26

Future plans for AI 28

Main reasons for adopting or scaling AI 28

Expenditure on AI related activity 29

Planned investment in AI 30

Readiness to implement or increase the use of AI 30

Barriers to AI adoption 32

Attitudes towards adopting new technologies 32

Factors preventing AI adoption 33

Significance of implementation barriers 37

Factors hindering organisations from adopting AI more widely 38

Mitigating barriers 39

Making AI a more appealing or viable option 40

Impact of AI 41

Impacts of using AI so far 41

Impact on revenue and productivity 42

Perceptions of trust and safety in AI 45

Using AI responsibly 45

Challenges of deploying AI safely 46

Concerns from customers, clients or suppliers 48

Trust in AI systems 48

Appendix A: Glossary 50

Appendix B: Technical annex 51

Cognitive testing 51

Pilot fieldwork 52

Sample outcomes 54

Pilot feedback 54

Mainstage fieldwork 54

Interview targets and achieved interviews 54

Call outcomes and survey response rate 56

Weighting 57

Qualitative interviews 58

Tables 51

Table 1. Profile of businesses by size 51

Table 2. Profile of businesses by sector and use of AI 52

Table 3. Profile of businesses by size 53

Table 4. Profile of businesses by sector and use of AI 53

Table 5. Call outcomes for pilot fieldwork 54

Table 6. Interview targets 55

Table 7. Achieved interviews by size and sector (survey) 56

Table 8. Call outcomes for mainstage fieldwork 57

Table 9. Weighted and unweighted counts - by sector and size 58

Table 10. Achieved interviews by size and sector (qualitative interviews) 59

Figures 12

Figure 1. AI adoption status 12

Figure 2. Length of time considering AI before deploying 13

Figure 3. Plans for using each type of AI technology 15

Figure 4. AI technologies currently used among adopters 17

Figure 5. How businesses adopted each AI technology among current users 17

Figure 6. Duration of use of AI technologies amongst current adopters 18

Figure 7. Planned timeframe for adopting AI technologies among those planning to deploy 19

Figure 8. Amount budgeted to adopt AI in the next year 20

Figure 9. What businesses use or plan to use AI for 21

Figure 10. Percentage of staff currently using AI 22

Figure 11. Percentage of staff expected to use AI in the next 1-2 years 23

Figure 12. Percentage of staff expected to use AI in the next 1-2 years compared to the percentage currently using it 23

Figure 13. Business areas using AI 25

Figure 14. How often organisations use AI 26

Figure 15. Extent of human input/oversight applied to AI outputs 27

Figure 16. Reasons for organisation's interest in adopting or scaling AI 28

Figure 17. Change in AI investment over the last five years 29

Figure 18. How businesses plan to invest in AI over the next 12 months 30

Figure 19. Readiness to scale or implement AI 31

Figure 20. Factors that prevent or have previously prevented AI adoption 34

Figure 21. Significance of barriers preventing AI adoption 35

Figure 22. Significance of barriers faced in implementing AI technologies 37

Figure 23. Factors that hinder or have previously hindered adopting AI more widely 38

Figure 24. Impact of using AI among adopters 41

Figure 25. Change in revenue since AI adoption 43

Figure 26. Extent to which the adoption of AI led to that increase in revenue 43

Figure 27. Change in employees' overall productivity since AI adoption 44

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