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Title page 1
Contents 1
Abstract 2
1. Introduction 4
2. Analytical approach to WTP analysis 6
2.1. Stylized duopoly case 7
2.2. Generalized model 10
3. Background for empirical analysis 13
3.1. Data 13
3.2. Industry analysis 14
3.3. Econometric procedure 18
4. Results 23
4.1. Pre-entry market analysis results 23
4.2. The WTP analysis 25
5. Conclusions 30
References 31
Appendix A. Capacity-constrained Cournot competition 38
Appendix B. Differentiated Bertrand competition 39
Appendix C. Approximation error of the WTP 40
Appendix D. Data stationarity analysis 41
Appendix E. Pre-entry market analysis 45
Tables 14
Table 1. Data and sources used in the ammonia industry analysis 14
Table 2. The choices for econometric approaches 21
Table 3. Panel OLS and FGLS regression results by region 24
Table 4. Country-level and APME region panel stationarity tests (p-values) 41
Table 5. Country-level and EU region panel stationarity tests (p-values) 42
Table 6. Country-level and NAM and SAM regions panel stationarity tests (p-values) 43
Table 7. Regional stationarity and cointegration tests (p-values) 44
Table 8. Individual country Ppreh regression results (transposed) 45
Figures 16
Figure 1. Historical ammonia production and consumption dynamics 16
Figure 2. Changes in the net trade of ammonia products over time 17
Figure 3. Historical ammonia and natural gas price dynamics 18
Figure 4. Estimated regional ammonia price markups dynamics 19
Figure 5. Correlation matrices for the key regression variables 20
Figure 6. The WTP for clean hydrogen in the ammonia industry by region 26
Figure 7. The aggregate effect of hydrogen entry 28
Figure 8. The effect of carbon price on the European hydrogen WTP 29
Figure 9. The approximation error changes with the number of incumbents 40
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